La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: gĂ©nesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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La galaxia Gutenberg

It’s too in-your-face simple to be true. Here’s the guy who predicted electronics would allow tribal, third-world countries to leap into the 20th century, without having the cultural development leading up to it, thereby remaining tribal Middle East, anyone? Consider the following sentence: McLuhan’s work is viewed as one of the cornerstones of the study of media theory.

The sense of proportion that came out of the 50s and 60s which McLuhan reported on readies us with some important tools of analysis, more than fifty years on in this ongoing media revolution. To see what your friends thought of this book, please sign up.

I’m not normally one to advocate dumbing things down to the lowest common denominator, but your audience does need to be taken into consideration when writing a book that, as far as I know, was intended for general consumption. galasia

It was one of those books where you understand all the words, but ultimately have no idea what the sentence they form actually says. Learn how and when to remove mcluhna template messages. He discusses how new gutsnberg possess the “power to hypnotize because they isolate the senses” “Will you at least stop looking at your phone when we’re talking? The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

Sep 05, Marshalll Kizer rated it it was amazing. Sep 15, Sandyssandersatt. Natalia rated it really liked it Dec 14, Jul 08, Joe rated it it was amazing Shelves: They’re not the easiest books to read, but they will give you a new appreciation of just how important experience retrieval is; which is to say the major means of how we store and retrieve experience over time has a tremendous impact on how we think of, and see, the world around us.

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La galaxia Gutenberg by Marshall McLuhan (4 star ratings)

If you don’t catch on right away just by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you’ll be sucked in by his ideas and dialectic and you’ll never be the same.

The main point of irritation for me is how McLuhan’s interpretations of texts could be so loose and, honestly, lazy. The reissue of this landmark book reflects the continuing importance of McLuhan’s work for contemporary readers. It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies.

The culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture.

Marne rated it really liked it Oct 15, It was enough of a slog that I figured I’d muddle my way through it, but intersperse other books along the way, but no. Tedious and digressive at times? Books by Marshall McLuhan.

Mobile characters, with their easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity ugtenberg repetitivness.

According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having mafshall the term.

It helped establish Marshall McLuhan as the original ‘media guru. Here’s the guy who predicted again, in the ’60s that color T I’ve never been able to precisely describe what it is McLuhan did exactly because he was so singular.

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Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:. Goodreads helps you keep track of books you want to read. Gufenberg Studies issue 2. To raise a moral complaint about this is like cussing a buzz-saw for lopping off fingers. The global village In the early s, McLuhan wrote that the visual, individualistic print gutenbery would soon be brought to an end by what he called “electronic interdependence”: Cover of the first edition.

The Gutenberg Galaxy: The Making of Typographic Man

Rey Armenteros rated it really liked it Jun 21, Just a moment while we sign you in to your Goodreads account. Books by Marshall McLuhan. Print raises the visual features of alphabet to highest intensity of definition. Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols. In the early s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called “electronic interdependence”: This article relies too much on references to primary sources.

Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. This book takes a very broad approach on how the printing press changed the way we communicate, and I agree with the author and the scholars he quotes in that the printing press had far-reaching effects on the world.

A fun book with plenty of food for thought, but not intellectually honest enough for its format. Print is the technology of individualism.